The modern world is swamping with options when it comes to choosing accommodation for a vacation or a business trip. However, until quite recently, a bunch of the biggest industry players - true giants in the world of hospitality - have undoubtedly been at the forefront of setting trends and blazing the trail in both popular and underdeveloped destinations. Nevertheless, with the increasing customization and an accent on experiential traveling, other lodging formats are springing to life.
Perhaps, one of the best ways to characterize them is to call them "non-standard". Indeed, such properties usually try to differentiate themselves from more traditional brands by keeping their identity, taking note of the surroundings, and providing guests with features and services often unheard of in other destinations. But how exactly do such hotels get clients? Do customers care about the management model used by a property? And what is the future of the non-standard accommodation market? You can find answers to these and other questions in our latest paper.