As the world grapples with all the more concerning consequences of the global outbreak, giving way to the almost unprecedented volume of government intervention since World War II, there still might be scope for cautious optimism. In the hospitality industry, the occupancy seems to exhibit a relatively steady recovery trend both in China and the USA, as these countries start to lift the COVID-related measures. While both Africa and Europe can not boast such an optimistic outlook yet, they are likely to follow suit in their due time.
Meanwhile, the industry players are left wondering what they could do to prepare for the new normal of the travel world. Chances are, businesses will have to review both their operational strategy and target markets as they struggle to survive on a much less mobile planet. What exactly should they pay attention to, especially in the development context of modern Africa? Read more...
