The Rise of Non-traditional Lodging: What Exactly Customers Care About

The modern world is swamping with options when it comes to choosing accommodation for a vacation or a business trip. However, until quite recently, a bunch of the biggest industry players - true giants in the world of hospitality - have undoubtedly been at the forefront of setting trends and blazing the trail in both popular and underdeveloped destinations. Nevertheless, with the increasing customization and an accent on experiential traveling, other lodging formats are springing to life.


Perhaps, one of the best ways to characterize them is to call them "non-standard". Indeed, such properties usually try to differentiate themselves from more traditional brands by keeping their identity, taking note of the surroundings, and providing guests with features and services often unheard of in other destinations. But how exactly do such hotels get clients? Do customers care about the management model used by a property? And what is the future of the non-standard accommodation market? You can find answers to these and other questions in our latest paper.


在体验式经济逐渐占据市场的大环境下,酒店业一个以服务为主打产品的行业持续面临着竞争对手增加、消费者审美疲劳、租金与人力成本上涨等各方面的冲击,另一方面时尚,具有特色、个性化这类体验式经济则大行其道,“非标准住宿”应运而生。


“非标”是一种有别于传统标准酒店的新型住宿形态,不仅仅能够为用户提供最基本的住宿服务,而且能够提供到更具“人情味“的深度城市体验。”非标”市场火爆的背后,其发展尚不成熟。然而为什么那些客人及业主们仍然愿意选择“非标”,而不是传统的标准住宿呢?“非标”酒店是如何获得客源的呢?而消费者在选择品牌时到底更在意什么?管理模式对消费者来说重要吗?“非标”住宿的未来是怎么样的呢?你能在盛联国际最新发布的白皮书里找到答案。

#AHinsight #hospitality #accommodation



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